SEO is extremely relevant today. When people look for answers online, they use the most popular search engines to list their queries. Google and Yahoo are on the top of the list, and they continue to remain extremely important and relevant in today’s digital environment.
Having an SEO optimized website is not only advised, but it’s also necessary if you truly wish to become an authority within your niche.The rankings that your website receives is directly proportional to your website’s success.However, so many webmasters choose to ignore SEO.
The reason is simple – they just understand and practice SEO Optimization. Therefore, they become ignorant to this aspect, and they focus on different things.
During today’s article, we’ll take a look at 8 efficient on-page SEO tips that every beginner can grasp, understand, and eventually apply:
#1: Website Speed Optimization
When people visit your website, they expect to have a smooth user experience. In case your website speed is slow, your bounce rate is going to be bigger.
Search engines take into consideration the amount of time a user spends on your website, and they also look at the bounce rate.Remember – nowadays, there are ten other different websites that are offering similar information. If the user finds your website annoying because of the time they have to wait, they’re lost forever.
Improve your website pages loading speed by:
- Purchasing a professional host service
- Changing PNGs image formats to JPEGs
- Compressing the images
- Using a content delivery network
#2: Pay Attention to Tag Fundamentals
In the “SEO world”, there are certain elements called SEO tags.The first and the most important one is the title tag. The title tag is the main title that a search engine displays. So if for example, you publish an article called “10 Tips to Be Better in Life”, your title tag will look exactly the same.
The meta descriptions are different types of tags which go under your title tag whenever the search engine displays it.Use as many relevant keywords, but don’t overdo it.These keywords should be closely related to your main keyword.
#3: SEO-Optimized URLs
If you want to rank, keep things simple and efficient! Google likes to see simplicity and quality. I’ve seen dozens of websites that stuff so many keywords inside their URLS, that you barely understand what that page is about.
Google suggests keeping your URLs under five words. I’d suggest taking their guideline into consideration. In case you’re overstuffing your URLs, you’ll be penalized. Therefore, your website rank will slowly start to decrease.
Instead of stuffing the URL links, add the keywords that you want in different places: meta description, post, etc.
#4: Multimedia Content
Websites that have multimedia content tend to rank better. There are many reasons for this. It is estimated that by the end of 2017, visual content will represent 74% of all web traffic. That’s not the only thing – according to a Buzzsumo recent study, blog posts that contain images once every 75-100 words are doubling their social media shares.
Text-only is now boring. If you can find a highly relevant image, video, or infographic on each post that you distribute, you’ll improve your SEO success too. Why? Again, people will spend more time on your website and they will share more of your content. This means ranking!
#5: Mobile-Optimized Responsive Design
For a few years now, mobile internet use became the most commonly used form of browsing. Everyone’s using their phones in order to check social media, search something on Google, watch a video on YouTube, or use a specific app that could solve their needs.
Now think about it. In order to “welcome” each and every potential visitor, your website needs to have a responsive, mobile-friendly design. Websites that can’t support mobile use will be penalized by Google.
#6: External and Internal Backlinks
Both external and internal links are important. In order to appear as a relevant resource in Google’s “eyes”, more authoritative websites need to link to your content. Moreover, you need to use internal links too, as you can always capture more of a reader’s attention by leading him to a highly relevant topic for your own website.
Backlinks could be considered the second most important SEO factor after content. You can obtain those by offering to write guest posts, exchanging links, or registering yourself in different directories. Never forget about backlinks optimization!
#7: Social Sharing Buttons
Social media networks are super used by today’s generation (and not only). Almost every professional has at least one social media profile. In order to make it easier for your customers to share your posts, you need to place sharing buttons right in front of their face.
Use plenty of call-to-action signals throughout your article, and especially throughout your conclusion. The social sharing buttons should be very visible and easy to click.
#8: Longer and Impeccable Content
Lastly and most importantly, you need to have awesome content. Every successful business manages to provide exceptional content. They offer value to their target audience, therefore they’re gaining a lot of respect from their customers.
When you win the customer’s heart, you’re automatically boosting your SEO rankings. It’s quite simple. If someone likes your content, they’ll keep visiting your website. They’ll share the content, and they’ll recommend it directly to their friends. Those friends will join too, and so on.
Moreover, according to the content manager of SuperiorPapers, longer content that also contains multimedia elements is always going to rank better. Pay attention – it’s not enough to come up with just a few articles on the topic. You need to get used to publishing content consistently!
Keep in mind that all search engines frequently update their ranking algorithms. Nothing stays fixed. But, if you follow the general on-page SEO optimization guidelines, you can hardly go wrong. All of our tips were relevant, they’re still relevant now, and will probably continue to stay relevant in the future.