Whatever line of business you are in, you should be taking advantage of the many seasonal marketing opportunities that exist.
Of course, some industries rely on seasonal business to survive. Retailers, for example, make almost half their money during November and December in the run up to Christmas.
But how can you prepare your business to grasp these possibilities? In this guide, we’re going to go through some seasonal marketing tips for beginners. Take a read and let us know how you get on!
The key to taking advantage of seasonal opportunities is to plan your year in advance. Look at all the key dates in the calendar and see how you can tie them into your business. There will be relevant dates that jump out to you. If you make chocolate, for example, then you should target Easter and Christmas as your biggest potential. The reason for planning in advance is that it gives you the chance t get everything ready, You will need to buy in extra inventory, think about hiring additional staff, and also spend some time on your marketing plans.
Traditional Holiday Periods
We’ve mentioned Christmas and Easter already, but let’s take a closer look. The advantages for retailers and gift makers are obvious, but how can other businesses make use of traditional holiday dates? Well, let’s say you are a business service industry. A lot of companies close down over Christmas, so there isn’t much work going around. However, you could send them Christmas ecards for business purposes to keep your services at the forefront of their minds.
Don’t just stick to the traditional dates, though. When you look at your calendar for the year, also think about what happens when in people’s everyday lives. A good example would be graduation day at colleges and universities. If you are a travel firm, say, you could plan to send out special offers to recent graduates for a gap year. Or, if you are a recruitment firm, you could set up a campaign to attract new graduates to your company.
Another very good idea is to partner up with complementary businesses for the main seasons throughout the year. Let’s say that you are a photographer. You probably already target the summer months as the perfect time to look for wedding clients, for example. But, there is likely to be a lot of competition out there. So, why not think about getting in touch with a business that will help you stand out from the crowd? For example, perhaps you can find a local bakery that could make a cake for the happy couple with your best shot of the day? Or, you could target a wedding planner to see if you can offer them a bulk package if they always use you when recommending a photographer? The only limit here is your imagination.
So, that’s a quick rundown on getting the most out of a seasonal marketing plan. If you have any more tips, feel free to let us know about them in the comments section!