We’re extremely focused on mobile, be it phones and tablets. Most people seem to high-tech smartphones. Those phones are now the most widely-used method of accessing the Internet. About half of smartphone users check their smartphones within the first five minutes of their day. The sales numbers are pretty staggering, and they only seem to be increasing. And if your business isn’t taking advantage of all of this, you’re going to fall behind.
These devices are being used to purchase things all the time, and at an ever-increasing rate. Increasing numbers of e-commerce transactions are taking place of mobile. If you’re running a business which sells things online, then you simply can’t afford to miss out on the opportunities this presents.
If your business deals in e-commerce, you should have a mobile app which your customers can use. Don’t simply make your website mobile-friendly. Consider working with an agency which specializes in mobile app development if you don’t have the skills in-house already. Of course, even with a mobile app, you must ensure your website is mobile friendly. Not everyone will be interested in downloading another app to their phone; besides, you may be in situations where your app is experiencing a temporary hiccup, which means your website will need to work as a backup. Browsers can identify when a user is accessing a website on a regular computer or via a smartphone; ensure an optimum experience by putting focus on both a mobile app and a mobile version of your website.
If you have a brick-and-mortar store, then you need to consider these things, too. But there are other ways in which you can implement mobile use to your business practice. More and more people are starting to use their smartphones to pay for small things; apps like Apple Pay and Google Wallet are allowing people to use their phones as they would a contactless card. This comprehensive guide can help you include this functionality in your business. Don’t assume that this is a dangerous form of payment – mobile payment is very secure these days!
Does all of this mean that any given business is guaranteed to suffer economically every if it doesn’t jump aboard the mobile technology train? Not exactly. It’s important not to start investing in technologies and developments that won’t really see a great return for your business. At the end of the day, there are several businesses that simply won’t find much use for a mobile app!
But that fact is that those types of businesses aren’t exactly growing in number. The chances are that your average startup owner will need at least consider the implementation of mobile functionality in their business model. If your business has a focus on technology or shopping, then it’s almost guaranteed that you’ll see a drop in sales potential if you don’t jump on board.
Mobile technology is no longer something we only use when we’re on the go; we use them at home to do things that we could do on the computers inches away from us, often with greater ease. But it’s often more convenient to just get your smartphone out of your pocket to complete the task. With this in mind, the importance of mobile is almost equal to that of the Internet to your business. Don’t dismiss it.