Creating a perfect blog that has proper consistency and flow and is powerful enough to engage and entertain your audience is no mean feat. Especially, when you are expected to create a buzz through your blogs every day, it often feels like pulling teeth. These are just some of the many challenges that content marketers and bloggers are faced with today. Here’s a little list of stats that reveal some major challenges faced by bloggers looking to produce fresh, unique and engaging content:
- 9% bloggers indicate coming up with unique ideas is difficult. (Source: Kapost.com)
- 1 in 2 bloggers and marketers say they do not have enough ideas to fuel their content operations. (Source: Marketinginteractions.com)
- Marketers and bloggers estimate needing 67 ideas per quarter to be successful – that’s 268 ideas per year. (Source: wpcurve.com)
- Marketers and bloggers are likely to strive for a mix of 65% created content, 25% curated content and 10% syndicated content to help feed their marketing engine. (Source: Curata.com)
Given these stats, it’s not too difficult to understand that conceptualizing unique ideas and producing fresh blogs to create more personalized and engaging experience for users is a pretty daunting task. But solution to this problem is sitting right next to you. The greatest source of knowledge lies in the brains of your own staff. A little input from your peers or colleagues might help you brainstorm more engaging content faster. And with these valuable inputs, you can create umpteen blogs. Remember, the more you produce the merrier it is for your readers!
But convincing people to add value to your content task might not be a cakewalk. For most people, sourcing creative ideas that can summon that kind of attention and interest from your target audience might sound difficult, even downright impossible. Here, we present to you some easy to follow tips on how to make every department of your company contribute to your blogging endeavors.
#1. Share The Importance
You need to explain each member of your team the importance of creating new content and blogging for your brand and business. They should feel some excitement and purpose in the contribution they make. Explain them your content strategy and how their expertise will help you create unique blogs and attract potential customers. Talk to them on how crucial their inputs are in creating new blogs with fresh ideas. Use the below mentioned stats to comprehend the significance of blogging and creating content for your business.
- 77% internet users read blogs. (Source: Getspokal.com)
- 61% online US customers make their purchase based on blogs. (Source: Prepare1.com)
- 69% businesses believe that blogs generate most leads.(Source: Hubspot.com)
- more than once a day. (Source: Hubspot.com)
These stats are sure to motivate your team members, colleagues and peers to contribute to your blogging endeavors. Go to various departments such as HR, sales, development, etc. personally and ask them to share experiences and give you their valuable insight into what goes on in their respective fields.
For instance, HR department can help you understand how many people are likely to use social media in their job search. A survey by Glassdoor conducted in March 2013 reveals that “86% people in the first 10 years of their career are likely to use . Also, 94% are likely to apply to a job if the employer actively manages the brand which can be easily done through content marketing.
Remember, the one thing that affects the visual appeal of your blogs are graphics. So, don’t forget to rope in your graphic design team to contribute to your blogging endeavor. Ask them about up and coming trends and request them to create fresh, thought-provoking images, infographics, instructographics and more to accompany your content. But, don’t ever forget to play by the rules. That means creating graphics that meet with the approval of your audience. In addition, ask your design team to ensure your company logo design in each graphic piece they create to make it instantly recognizable.
#2. Let Them Write in Their Own Ways
Once you have motivated your team, ask them to write content on the information they have. However, since all of them are not regular writers, encourage them to eliminate their fears of writing. Don’t expect a 1000-word article from them on the very first day itself. In an article, Hubspot.com says, “You Don’t Have to Be a Great Writer to Write a Great Blog”. This statement explains that remarkable ideas and authentic voice are the keys to successful blogs.
Therefore, help to get them over their fear of writing. Just tell them that all you need from them is a few inputs on a topic that they are familiar with. You must clearly tell that you aren’t expecting a perfectly written article with no grammatical errors. And that you’ll take care of spelling and sentence structure mistakes.
It would be even better if you can find ways to crowd source information from your team without asking them to write an article on the topic. Sometimes, getting right links from the team about an issue also is helpful to create unique content.
#3. Make Inter-departments Communication Easy
Make the process easy for your team members by providing them use tools to help collect and share information conveniently. For example, 15 Five is a polling tool to conduct a poll about what topics to write on. The tool also helps in improving communication.
Other tools such as slack are good for sharing interesting articles and topics. An article on blog.bufferapp.com reveals that Slack is useful tool that has more attention and lower competition with less than.
Another way is to ask your team to contribute ideas is to ask them to share customer reviews. For example, your marketing team can conduct interviews with clients to get valuable inputs about new issues that they are confronting. Google Doc is yet another tool that makes editing and updating of content by multiple people easy and convenient.
#4. Give Credit Where it’s Due
One of the popular ways to ensure maximum participation in creating your content is to give credit to your team members. You should co-author the article by giving the name of the members who’ve helped on researching the topic of your content. Do not hesitate in adding the names of one more author to the byline of your blog. You can even mention the name of the researcher of data in the middle of an article. You should use social media to highlight contribution and skills of each members in the development of your article. Globoforce.com reveals that the number-one reason most Americans leave their jobs is that they don’t feel appreciated. In fact, 65% people get no recognition for good work last year.
With these simple but effective tactics, your company blog site can ensure a consistent flow of new ideas. All you need to ensure is to explore the untapped potential that is there in the team of your organization. A joint effort by the entire organization with a dash of creativity and passion can be enjoyable as well as more effective. As you practice these ideas, soon you will be crowdsourcing valuable content from own organization and attracting attention of more and more people.