When you’re working within the creative industry, it can be hard to break out of the small-business mindset. It’s what you’re conditioned to think; that you can’t possibly be bigger and better than you already are in a short time because that’s what crafting is all about – keeping the production on the small scale in order to fulfill the demand from those who are wanting quality products. But it doesn’t have to be this way. You can expand as much as you want and still put quality processes into action. Keeping everything on the smallest scale you can in order to meet the demands of a handful of customers isn’t a good business mindset to follow. You need to start thinking big.
If you need equipment to do your job, there is always bigger and better available. It may mean that you have to move to a new office or premises in order to find the space for it, but this shouldn’t be a daunting idea; instead, see it as a fresh new challenge to accept. Using infra red ovens instead of small kilns to set and dry your paint or moving from a small printer to a number of bigger photocopiers are just ways of taking it to a new level. Producing your products on a wider scale is what happens to the best of the big companies, and you don’t have to stop caring about your customers in order to do so. There’s a misconception that there’s a whole corporate/consumer market out there in which you will fall victim to if your business expands, but as long as you have strong morals and stick to them as well as engaging properly with those who have invested in your product, you shouldn’t have a problem.
You don’t necessarily need to have a huge workforce in order to get things done, but it’s good to keep a range of people in mind. These can be outsourced so you don’t need to get a bigger premises to seat everybody, and this also helps cut costs in lots of ways. A small business relies heavily on those who aren’t directly related to the business, and cutting them out of the equation completely could be detrimental to what you are trying to achieve. Look online for freelancers who could help you.
Don’t think that just because you are operating on a small scale that you need to keep your marketing small as well. There are so many opportunities for you to be able to dig into the wider world when it comes to getting your business out there. There will be no way for you to be able to expand if nobody knows that you are there; so get your creative head on and put it to use in gaining customers.
Whether it’s through social media, traditional marketing methods or just word of mouth, you will need to ensure that you are accessible to the general public.