It took a while, but the majority of business owners are starting to understand the idea of Search Engine Optimization. It’s an incredibly important tool for most modern businesses in 2016. Although we understand what it is, we don’t necessarily comprehend its inner-workings. Ranking highly on big search engines such as Google could be the difference between a profit-making business and a failing one. Let’s go through some key facts about SEO that you need to know.
Focus on Google
Google is by far the biggest search engine out there, and so it makes sense that you need to focus your efforts on ranking highly with them. 65-70% of the market share belongs to them, and that is unlikely to change any time soon. The Google My Business tool will help you tremendously, but only when used effectively. Consider hiring an SEO specialist company such as LosAngelesSEO.org to help you with this. They’ll know the best tricks to get the highest ranked listings for your company.
It’s going to take time
SEO isn’t a quick thing to implement. Although you can plan your strategy in a short period of time, that same strategy could be obsolete two weeks later. SEO is an ever-changing beast, and it often takes a while to understand what search terms work best for you. Even then, the way we search online has changed dramatically over the last few years, and you need to keep up with this. Sure, you can stick with same tried-and-tested formula if you want to, but you won’t maximise your SEO potential this way.
Page titles are incredibly important
Although you might have a webpage with over a thousands words worth of content, this could be ruined in SEO listings because of the page title. You must target your title to the audience you’re looking to gain. Cramming it full of bizarre terms that no-one is going to search for isn’t beneficial, even if they’re relevant to the page content. Before you start writing that title, think about your intended targets, and include search terms that you think they’d enter. This might be the key to your SEO success in the future.
Consider hiring a professional
Because SEO is so crucial to a lot of companies’ success nowadays, it’s worth hiring a professional to do the job for you. That’s not to say that you can’t learn how to do it; just do that in your own time. Experimenting with something that pays the bills is not the best way to go about this. Do some studying, play around with some personal websites, and then you’ll be able to take the reigns in a year-or-two.
Although it seems simple on the surface, SEO is an ever-changing, complex design. There’s hundreds of thousands of other businesses that are constantly trying to out strategise each other every day. Some of the larger corporations spend huge money on SEO, so don’t get discouraged if you’re struggling. Eventually, with the right amount of persistence and strategy, the clicks will start rolling in.