There are millions of different websites out there, but you only want yours to matter. The fact is, no matter how much of a tech wizard you are, there are always things you can do to improve.
These range from basic website tweaks to full-on marketing campaigns, but you should focus on the small things to start with. Enhance your understanding of what your site offers people and how it works, and you’ll see traffic skyrocket.
Monitor Usage Statistics
Track your analytic data to see what areas of your site users like, and what your main sources of traffic are. Check what country the majority of your visitors are from, and see what search terms you rank for.
With this information, you can improve the areas that need improving. If you find what works, you can do more of it, meaning people are more likely to return.
Focus On Your Niche
You need to become brilliant at something, not average at lots of things. Users like familiarity, and if they know what they’re getting, they’re more likely to return. Understand exactly why people visit your site and focus on that area. Use a survey tool to see what people like. And, once you’ve found your niche…
Offer People Something They Can’t Refuse
Sure, you can get visitors to your website, but you want customers. People that will subscribe to your newsletter, buy your product or support your Kickstarter campaign. Conversion rate optimization is the way to go, which should see people engaging with your site beyond simply clicking on the link.
You want to offer people something that’s enticing, creative or worth sharing, to get them to stick around. Would you rather have 10,000 clicks or 1,000 customers?
Engage With Other Sites
Visit websites that are similar in nature to yours, and comment on them. Leave a link to your site in the comment, and people will notice it. Don’t just leave spam comments. Actively engage with the community and the people in it. If you say something interesting, users will want to know more about you and your site.
Use Email And Forum Signatures
Every single email you send can work as an advertisement. If you use Gmail, click on the settings icon and scroll down to ‘Signature.’ Type in the name of your site, use it as anchor text, and you’re good to go. Similarly, if you post on any popular forums, do the same here. A site that gets thousands of views a day is a potential thousand visitors for you.
Creative Social Media
If you don’t have time to focus on this yourself, hire someone else. Remember, every tweet you send out will be representative of your brand image. People need to know what they’re getting, and the same is true here. Web users love sharing cool, interesting content, so a simple witty tweet can be a way to reach thousands.
Produce Engaging Content
Having good content is a surefire way to get folks coming back for more. Keep things up to date, fresh and timely and you’ve got a great platform with which to engage customers. Archive your content and you can gain traffic from a post you wrote two years ago.
It’s important to remember that a website is an ongoing job. It never ends, and as such, your work never ends. You should focus on improving things every single day, to stay on top of the game and turn those clicks into customers. After all, the strength of your online brand stems from how well you optimize your website.