Whether you’re trying to enter a collaboration or entice a customer to buy from you, you only have a few minutes to impress. Creating a winning first impression is something every business should strive to achieve. Yet many of them fail to meet the standard that is expected of them. From messy offices to unfriendly staff, multiple things can make your business seem off-putting. The effects of just one meeting has the potential to make or break your reputation and revenue. So it’s vital that every first impression made is a positive one. Here are some effective tactics your business should use to help you do this.
No matter who walks into your store or office, always ensure they are greeted in a friendly and professional manner. This is one of the most effective ways of building an instant report and building trust with a client or potential partner. Even doing this with delivery drivers, cleaners, and postal workers can give your company a good reputation. People always remember when they receive a warm greeting and it’s something they will tell other people about too. Offer compulsory training to your staff that covers the right and wrong way to greet people. This should also involve how to answer phones and respond to emails correctly.
Consider your Environment
If your workplace looks disorganized and unclean, it can give the impression of a lack of care. This doesn’t evoke feelings of trust, particularly when they are seeking to do business with you. So it’s vital that the appearance of your business is spotless at all times, on both the inside and the outside. Encourage your staff to keep their desks tidy each day to create a professional vibe at all times. You may want to supply them with extra storage or recycling bins to help them do this more efficiently. If the decor is looking tired, hire an interior commercial painting company or buy new furniture to brighten it up. You may also want to hire a cleaner and window cleaning service to make every inch of your workplace look spotless.
Change your Image
The way you present yourself to the world says a lot about you. If you look clean, smart and professional, it can make your clients feel relaxed. It can also give you credibility and make you feel like someone that can confidently work with. If your image isn’t creating the right impression, it could be losing you business. So rethink what you wear to the office and consider how you can make yourself look more presentable.
As well as making yourself look more presentable, also ensure your staff look the part too. Set a workplace dress code or supply them with uniforms they can wear. Clamp down on anyone who doesn’t abide by the rules and remember to stick to the code yourself.
An effective way to ensure this high level is maintained is by looking at your business as if you were a consumer. This should make it easier to establish areas which need to be improved or if additional training is required.