All businesses are centered around the idea of keeping the customer happy. Or at least, they should be. Customer delight is a concept which all business owners need to come to understand. With that understanding, they can then hope to get behind it in a big way. Ultimately, keeping your customers happy is all about following some basic guidelines. These are things which you can apply straight away, and the results are likely to be particularly astonishing. Let’s take a look at what they are now.
#1: Be Unexpected
When it comes to the matter of how to relate to your customers, you might be at a loss. You might have heard or read a great deal about how to please the customer. But mostly, it is a matter of knowing how to relate to them in a way which is likely to bring them back. And one of the biggest parts of doing that is being unexpected. This is similar to certain advice you might have heard around the subject of dating. You want to try and go out of your way to surprise your customers so that they find themselves falling in love with the company. Again and again, this is proven to bring customers back in a big way.
#2: Deliver On Time
Now we come to something which is admittedly much more basic. Nonetheless, it is hugely important for being so essential, so it is worth considering. No matter what it is that you are giving your customers, be sure to deliver it on time. This is one of the quickest ways to bring someone on your side. Or rather, its opposite is one of the quickest ways to annoy them. When it comes to learning how to achieve this, you should use every tool at your disposal. If you are literally delivering parcels, consider using GPS fleet tracking to keep an eye on your drivers. And when it comes to the ‘delivery’ of customer service, make sure you give them what you say you will, when you say you will.
This notion of giving what you say is actually not quite accurate enough. To put it in a fuller way, it is better to give them more than you said you would. This brings us to another essential value which you should be promoting in your colleagues. It is known as under-promising, and it is extremely powerful in pleasing the customer. In practice, it is quite simple. Just make sure that you are promising less than what you know you can give. That way, the customer will be delighted when they get more, and it will look as if you have gone the extra mile. This simple trick really makes a huge difference to how your brand is perceived.
#4: Listen To Them
Again and again, the research shows us that people want to feel that a company listens to them. Do anything you can to not make your customers feel like just another number. This is the quickest way to get them on your side, and in a powerful way too.