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How To Go Green And Still Achieve The Business Dream

6 min read

It’s a common misconception that going green somehow hinders a business. Many within the business world assume it’ll be far too time-consuming, costly, and ultimately against the company’s core interests to “invest” in environmental solutions. In actuality, creating a successful business and creating a sustainable business are not mutually exclusive things. The latter can increase the likelihood of the former happening rather than preventing it. The following points might just give you inspiration regarding how to be an environmental business and actually be more successful because of it.

Energy usage.

Start by taking a look at how you use energy around the office. Don’t leave lights or computers on when they don’t need to be left on, for starters. That’s quite an obvious piece of advice that most people follow, but it’s a good start to cutting down on energy bills as well as reducing your carbon footprint. You might also want to look into replacing old appliances, once they’re broken, with energy-efficient versions. Again, you’ll save money on energy bills and save the environment. LED lights last longer and use less energy to run, so that’s another no-brainer. Do a little cost analysis around the office and see which things could be improved with greener solutions.


Think about how you use resources.

This is absolutely essential. Your business likely wastes precious resources every day and one of those is money. If you want to save your back pocket then you should start thinking about saving the planet. Going paperless is one great way to cut back on waste; in fact, it’s not only cheaper but far safer to store company information through technological means, as you can backup your data.


You should also think about how your business uses resources within its day-to-day operations and processes. You could look into cost-effective wastewater management for sectors of your business such as manufacturing because a lot of water will be involved in the cooling and boiling processes of product creation. Rather than wasting it, you could be reusing it and saving your business money as well as saving the planet. Everybody’s a winner.


Work with green companies.

It says a lot about your company if you also work only through other environmentally-conscious organizations. It ensures that you’re not having a negative impact on the planet through secondhand sources, and it helps industries make a statement that they only want to work with green companies. Ask your vendors about their sustainability practices before you agree to work with them. It’ll help your image, and the importance of that will be explained in the final point…


Promote your values.

You need to show the world that you’re a global thinker with a moral compass rather than a selfish corporate entity looking only to make a profit. Opting for an environmentally conscious route could benefit your business in so many ways, but one of the clearest ways in which it can affect your success is by improving your brand. Consumers love making environmentally-conscious decisions. If you’re the greenest business within your industry then you need to be promoting those values so as to prove to your target market that you’re their best option.

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