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How To Start Your Analytics Career

17 min read

Analytics is a still new career path within the business world that’s attracting more and more businesses and practisers. It’s not just the latest business buzzword. Analytics is the practise of collecting and interpreting data to make insights that you can use to inform business decisions. It sounds like a broad market because it is. At the same time, it is a highly specialised one. Careers in analytics require work, not just to get into but to maintain. All the same, if you’re willing to put in the work, you will reap the rewards. Analytics is one of the fastest growing industries in the business world as organisations of every kind are displaying a need for them.

This guide will help you get a career in analytics. This guide is for you if you’re looking for a new, lucrative career path. This is for those already in a data career and wanting to advance their skills.

1) Learn What an Analytics Career Entails

Analytics is not just about compiling data. Datafication is a real process in the real world, where we are able to retain more information about every aspect of our lives. This goes even more for our businesses. Analytics is about reading that data and applying it in the real world. You will need to be able to understand the gaps in a business practice. This can mean working with people on broader business questions. It can also mean getting to grips with computer algorithms and intense software. It all depends on your speciality Whichever branch of analytics you go into, you need these:

  • an affinity for puzzle-solving
  • strength in logical thinking
  • a sense of curiosity

Communication is also key. You will need to network with potential clients so you are able to identify their needs. Conferences and forums are also great opportunities to learn more about the field and develop your own new techniques. Visit this site with more specific ideas of what lays ahead of you.


2) Realising the Benefits of a Career in Analytics

Analytics is a vocation that requires constant work. Is also requires inventive solutions and technical training. It’s demanding, but that’s nothing compared to the potential rewards. Analytics professionals are in massive demand right now, with growth expected to continue more in the next two years. This is due to a major deficit between demand and supply. As it stands, there is much more demand for analytics expertise than analysts available. Leading from this, the growing acceptance of importance in regards to analytics leads to big potential salaries. As for the industries adopting business analytics, it’s not just finance and banking. There are more and more organisations from the following industries adopting analytics:

  • healthcare
  • retail
  • energy
  • manufacturing
  • technology

This need for business analytics is only going to be more recognised in future. By beginning your path now, you will still be able to establish yourself long before the majority of the competition. To find out more in detail about these benefits, visit the following link:

Reference: http://www.edureka.co/blog/10-reasons-why-big-data-analytics-is-the-best-career-move

3) Assess your Analytic Skill

Because analytics is such a specialised field, it is a good idea to grasp your own innate talents at it. There are tests online that let you answer questions to find out your aptitude with the kind of logical thinking required. With training, you can further specialize your skill into categories such as:

  • Behavioral analytics
  • Marketing analytics
  • Risk & Credit analytics
  • Cyber analytics and more.

Discovery our aptitude for analytics and think about any skills or fields of knowledge you can pair it with. This could be a key factor in deciding what kind of analytics is best for you.


4) Deciding which path you want to take

As stated above, there are several different fields. Consider which career path you want to take and begin to research avenues into the path. The following link gives some advice on the different kind of analytics careers you can go down. It also offers lots of general advice that can be helpful to your fledgling career:

Reference: https://www.linkedin.com/pulse/20140606174056-11405899-5-tips-to-build-a-career-in-analytics-and-big-data

Some careers involve convincing others of the power of analytics and teaching them how to apply it in their businesses. Others require you to look at all the data produced in a business’s databases and come up with inventive means of using that data to reduce cost or loss. There are analytics careers for those good at narrating an organisation’s journey to better profits. There are also those good for spotting niche gaps in an organisation’s system that can be fixed. Think of your personal skills and how you can use an expertise on analytics to make a career of them.


5) Get Professional Training

Regardless of what field you go into, you will need the use the proper tools and know the tricks of the trade. SAS, SPSS, R and SQL are all tools that data and market analysts need to use on a daily basis. Learn the ins-and-outs of one system and you will have the initial tools you need to begin your Analytics career. It’s always good to seek out courses that offer more practical advice about how to apply your knowledge too. Those that offer online learning and case studies from real life are the most likely to benefit you. Courses like Simplilearn’s offer technical and practical lessons. Learn more about the kind of courses you can get at the following link:



6) Keep yourself up to date

A training course doesn’t mean the end of your learning. Analytics is a living, growing field that is always evolving new techniques for using software. There are also tricks of trade in identifying analytics opportunities and presenting solutions. These, too, are ever evolving. Analytics is a vocation as well as career. We recommend keeping at the very edge of the field so you have more to offer than all your competitors. Follow blogs like Kissmetrics, Modern Analyst and Occam’s Razor. These will all help you stay on top of your game. Keep an eye on new literature being published on the field, too. Experts will always have new knowledge you can apply to your own work. It’s also recommended you take part in sharing your own knowledge. Analytics is a field that only benefits from communication. The more you are part of it, the more likely you are to receive that benefit, too.

7) Keep track of your Communication Skills

Analyzing and interpreting data is the main part of the job. Just as important, however, is how well you are able to communicate these interpretations. Clients and employers need to be able to understand the solutions you’re providing. As well as your business analysis skills, you need to polish your skills in written and verbal communication. We recommend following the practices outlined on this site. It might seem like a simple step. Still, improving your communication skills might be the edge that allows you to open opportunities that others may not.

8) Know how to Identify Analytics Needs

This is important for working under an organisation as well as for yourself. Analytics isn’t just data. Nor is it just communication. The step of the process missing is inventing solutions. You need to be able to identify the needs of an employer or client. Then you can use your  to suit them. The following website offers more in-depth examples:

Reference: http://www.dummies.com/how-to/content/how-to-define-business-needs-through-business-anal.html

By keeping these in mind, you will be able to spot the gaps that your data analysis can fill.

9) Finding Analytics Jobs

As we’ve said before, analytics is a field that’s growing tremendous fast. There are more jobs in the field by the day, as well as opportunities to work for yourself and find analytics needs in other organisations. If you don’t already have on, a LinkedIn profile is absolutely necessary. This can get you in touch with those seeking the solutions you can offer. Networking extensively can also help you learn to identify the needs of clients who don’t even know they have said needs. We also recommend sites like http://www.analyticsjobs.co.uk/ that compile and list employers and organisations. Unlike other jobs listings, these sites are specifically suited to those who can offer analytics solutions.


As we’ve already said, analytics is a field that requires a lot of work. But if you’re driven, inventive and focused, the benefits are endless. By following the steps above, you’re ensuring that you will have established yourself in a market that continues to grow. You will have the qualifications and knowledge on display that many of your competitors do not. More than that, you will have begun a career that will never run out of opportunities and a skill that every type of business running will have need of.

If this guide has been helpful to you, consider keeping an eye on our Business section. Every day, we provide new articles full of insights on your potential career and how to better run your business.

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