So, you’re starting your own business. There are many steps that you must have made to get up to the point where you’re deciding on your logo. The image of your company can make all the difference when it comes to making deals, making sales and making profits. You need to look professional. You want to be memorable. You want to create a stir. So when it comes to creating your logo, there are a few things that you need to consider.
#1: Company Name
Is the company name that you have decided on definitely the name you want to trade under for years to come? It should be short, memorable and clever. A great option is your own name. It shows that you’re proud of what you are doing and are willing to connect your own name with the company or business that you are running. Think of Chanel, Jean Paul Gaultier, Ben Sherman and various other brands. If you’re going for another name, make it clever and relevant. Witty names are great and will make people smile. An alternative is to take a completely unrelated name. Think of Apple products: one of the most successful companies in the world. Whatever you choose, make sure it is something that you like. Don’t have an offensive or controversial name. This will divide your target market.
#2: Your Logo
Every business or company needs a logo. This is an image that can be recognized worldwide, regardless of the potential buyer’s language. Keep it relevant to your business idea or company name. It needs to be simplistic, classy and tasteful. When it comes to creating a logo, call in a professional. They know what they’re doing and can help you decide what will and will not work. However, remember that it is your company. If you don’t like the logo offered, work with your graphic designer to create something that you do. However, don’t be too headstrong. If you receive negative feedback on your design, listen. The customer’s conception of your company is what’s the most important at the end of the day.
If you have a physical business (ie. not entirely online based), you’re going to want a sign to hang on the door to let everyone know what’s inside. If you’re not specializing in consumer goods, you will more than likely have office space. This will still need a sign in order to appear professional. Your sign could include anything. Your company name, logo, whatever you want. However, what you do want is for it to stand out from the surrounding businesses. You want passers-by to stop and look. You want it to be memorable. Something that will ensure that everybody knows your company is where it is. One of the classiest forms of sign writing is laser cutting. This gives precise, detailed results. Not heard of it before? Well, read about it from Laser Light.
The next step is to set up on social media, to draw more attention to your business from potential customers far and wide. Check out our article on this here.