The world of today is a lot different than the world of twenty, and even ten, years ago. Twitter launched in 2006, and it’s quite hard to remember the world without it. Technology and infrastructure have advanced to the point where most operations take place in the online space. As a business owner, it’s a space you should heavily invest in.
It’s the place for you to reach the most amount of people in the shortest amount of time. Whatever the level of your online presence, chances are it could stand to improve. It’s not always easy to cast a critical eye over the way your business runs, but doing so can improve your success.
So, without further ado, here are some top tips for improving the online presence of your business. From simple tweaks to financial investments, there are a number of ways to go about it – so carefully consider your situation first.
Use a wide variety of social media platforms
It’s a mistake that companies make time and time again, but sticking to one or two social media platforms will not let you branch out. Each platform has its own unique set of users, so consider this if you want a multi-platform approach. For example, the users on Instagram are a lot different than those on Twitter. Instagram is a more visual-based site, so the folks on there will respond better to images and videos of your product/service.
Of course, there’s nothing wrong with plain old Facebook but you could be limiting your audience. Even though it’s the biggest social media platform in the world, not everyone uses it! Consider branching out in order to engage more people than ever before.
Outsource the more complex tasks
The day-to-day running of a business can be very time-consuming, and stressful. If you’re considering overhauling or building your website, you’ll be faced with a task that can take weeks and weeks. Even then, you may not get the results you desire if your expertise isn’t up to scratch.
Outsourcing to a web design agency frees up more of your time and allows you to focus on everyday business operations. The same is true of data storage and social media management. They’re complex tasks that aren’t for everybody. Outsourcing ensures these jobs are with the people who are most qualified to do them. You may not have somebody with the correct skill set in-house.
Not everybody has time to visit a tonne of different websites during the day. Most people will visit one or two before other tasks demand their attention. If your business relies on web traffic for success, this is an extremely dire situation. Luckily, there are some things you can do to drive traffic your way, in a fashion that’s time-saving for your consumers.
Send a newsletter to their email address with all the latest news about your business. This doesn’t have to be too frequent, else it’ll be considered spam. Once a week will be fine. This keeps you fresh in people’s minds, all without them directly seeking out your website or social media. It saves time for them, and saves worry for you!
For more ways to drive people to your website, see our guide here.
To be brutally honest, sometimes the only way to grab people’s attention is to give them something for free. The reality of the current economic climate means that people are always after a bargain, so you could use this to your advantage. I’m not saying to give away your products irrationally. Use carefully built deals that still ensure you make a profit.
Run online-only deals and promotions to get people engaged with your online presence. Run competitions on Twitter and giveaways on your website. Provide discount vouchers, coupons and savings deals for your products. You could offer free delivery for a limited time, or 10% off if you spend over a certain figure. If you become know for this, people will associate your online presence with generosity and fairness. Positive traits are good for any business, and can help your overall reputation.
The online space can be tricky to navigate, especially since it’s such a crowded market. The reality of the situation is that a lot of sites get swamped by the competition, so make sure that isn’t you. Put an increased focus on your online presence, and fast. It’s the direction that the world is taking, so jump aboard the bandwagon before it’s too late!