So, you have decided to open an online store, but are starting to realize you aren’t making enough sales. What’s going on? There’s a good chance you are making one or more of the common mistakes that many first-time online sellers suffer. The good news is there are some simple solutions for you to make a change and start to improve conversions and make more sales. Let’s take a closer look at some of the things you need to consider if you want to boost your coffers and entice more sales.
Talk to your customer in a way they understand
First of all, have a think about your ideal client – the average person that buys your products or services online. Now, take a look at the copy on your website – everything from your product descriptions to your About page. Are you talking to your customers in a language they understand? Or, in a way that inspires them to buy? And are you giving them enough information so that they are able to convince themselves about the benefits of the product? We’re not talking hype or overselling, here – just great, honest copy that compels people to take the next step and talks up the benefits of the product or service, rather than boring, drab product descriptions.
Improve your product images
You don’t have the advantage of being able to allow your customers to pick up and hold your products with their hands. So you have to show off your products in the best possible light, by ensuring every image is razor sharp, attractive, and clear. The simple truth is that improving the quality of your images will lead to an instant lift in your conversion rate – so consider hiring a professional photographer if you don’t feel you have the right equipment or skills.
Upgrade your platform
There are many free templates and website builders out there that you can use to get started in eCommerce. But the trouble is, few of them will be good enough for your customers – as you will notice from the lack of sales you make. The solution? A little investment to improve your site, that focuses on improving your customer’s experience. You can either hire a developer or learn how to build a marketplace easily and quickly to ensure your site is optimized for making sales and converting visitors into customers.
Improve your checkout
Checking out processes are often getting in the way of conversions for eCommerce businesses. If your visitors want to buy something, they want to do it as fast as possible – not fill out countless forms. So, reduce the work they have to do to make a purchase – it’s the biggest factor in shopping cart abandonment.
Address issues head on
Finally, many online customers have several questions they ask themselves before making a purchase. Is it safe to buy from your site? Will they be able to return it if it’s wrong for them? And how long will it take to deliver the goods? Make sure you answer all these questions on your site, and you will find your conversion rates improve by a significant amount.