Do you remember those old-fashioned companies that used to have whole marketing departments? They’d have writers, artists and designers all under one roof. And what was the point of it all? Brand consistency, probably.
But now things have changed. Marketing, as you know, has moved online. And as other media sources like television and radio continue to decline, online will become ever more important.
Online marketing has become an industry in its own right. And you should probably treat it as such. Your company already hires an accountant to do its financial statements and tax returns. You probably also hire an outside cleaning company. Heck, you even get your business cards made up by a third party.
And why do you do this? Because it’s cheaper to get the specialists to do it than it is for you to do it yourself. And it’s often better.
Online marketing is no different. It’s not just a matter of hopping onto Facebook and typing in a few details about your company. Online marketing entails far more. If your firm is past the startup stage and looking to expand, online content marketers can help you drive your business to the next level.
Content marketing pricing begins at around the £325 per month mark. Marketers will usually manage your Facebook account for you, as well as your Twitter and Google Plus. And they’ll also do some basic audience building. They’ll use all the tips and tricks in the trade to make sure that people are directed towards your page and not those of your competitors.
What’s more, many of the best companies will discuss strategy with you. And that’s what you want. No two businesses are exactly the same, and no two businesses have exactly the same marketing goals. Perhaps you have a particular corporate message you want to convey.
The most comprehensive packages usually top out at around £1,000 depending on your needs. Among the extra features, you’re likely to find is a content creation option.
Adding new content to your social media and your website is crucial for improving your visibility online. But content creation is extremely time and labor intensive. Sometimes it’s better to have this type of work outsourced so you can focus on your core operations.
If you do have a blog that you write yourself, it can also pay dividends to have that blog managed by a third party. Again, it’s a question of saving your time.
You’ll also want any marketing firm to regularly reach out to your potential customers. Reaching out to customers through social media is one of the most powerful marketing tools available. Savvy marketing companies will make links to customer Tweets and blogs. They’ll even make timely suggestions to potential customers when they look to be in need of your service.
Remember, this is nothing like tired, old marketing models like cold calling. It’s all about subtly and intelligently increasing the visibility of your brand online. And social media marketers know how to get it right.