You just published another amazing, informative and entertaining post; great job! But wait- no one is reading it. Looks like you have no search engine optimization strategy. What a pickle this is.
Search Engine Optimization Strategy is the Game.
Search engine optimization strategy seems pretty scary, right? There sure is a lot of facets to it. It doesn’t help that Google (or the other search engines) guard their secrets like Ft. Knox.
Hey- let me tell you, it really isn’t that bad. Especially if you invest in Word Press; wonderful little plugins exist to make our jobs so much easier! That being said, let’s cover some basics.
Some SEO Basics
At one time, when the corporate giant that is Google was young, website designers were able to stuff their websites full of ‘meta keywords’ (information coded within a website that search engines looked to when classifying) and rank well. This obviously became a problem- so, of course, Google’s search algorithms no longer even consider Meta Keywords. No kidding; their management have came right out with that little bit of intel multiple times.
They do, however, place high stock in the ‘meta-descriptions’. These tell search engines what said pages are about.
How do you look at this strategically? Use key-phrases, portions of the description, or the entire thing within the page in question (within reason; don’t be spammy) to establish solid search engine optimization strategy. A completely unrelated meta description and webpage is a strong indication you won’t rank well.
Spiders and algorithms (Keyword Use)
Google doesn’t care much about meta keywords anymore; their ‘spiders’ (bots, or coded algorithmic programs) don’t even look at this bit of info when they crawl a page. What they do look for is the relation between the meta-description and article/page content.
Are certain words or phrases used in the description also found at various points within the article itself? How relevant is the material? On and on; in the end, this is just another base computer program; it can’t think or judge like you or I.
In the end, I will (only for the sake of this article) point out the exact search engine optimization strategy I used, what I am looking to rank for, and how it relates.
Google Page Rank
Forget all the other stuff for now, let’s jump to the end. There are a lot of factors that go into ranking a page, but Google’s ‘Page Rank’ trumps them all. I’m not saying don’t pay attention to the other stuff, it is all important to your search engine optimization strategy, but this is the single factor that can mean the difference between hundreds of thousands of people seeing your website link in their search box, or maybe just 10.
What Is This All Important System?
Google’s Page Rank is one of the many ways the search giant calculates the importance of a website. Sources are ranked via a 1-10 scale, one being your cousin’s cooking blog (she’s a bad cook-for example) and 10 being sources like usa.gov (there aren’t many of them).
You can maximize every other possible aspect of good search engine optimization strategy you can think of, and sources with a higher Page Rank are probably going to show up before you for the same keyword/s. Usually even if their SEO is poo.
How Google Calculates It
Page Rank is calculated mainly by the number of Credible sources that link to it. For example, say CNN or even usa.gov decided to include a link to my very own humble little blog- this would tell Google “Hey! This guy’s pretty important!”; my credibility with Google would go WAY up.
If I got enough important people/sources to link to me, my Page Rank would increase.
On the other hand, I could have a hundred unimportant sources no one cares about (for example) link to me, and it won’t make a bit of difference.
The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
- PR(A) is the PageRank of page A,
- PR(Ti) is the PageRank of pages Ti which link to page A,
- C(Ti) is the number of outbound links on page Ti and
- d is a damping factor which can be set between 0 and 1.
To Put Google Page Rank Into Perspective
Page Rank is not easy to get. And if you do increase your ranking & it means increase your domain authority by even one or two- that is a pretty big deal my friend! Think of it this way- I’ve seen some wildly popular entrepreneurial blogs out there- we’re talking hundreds of thousands of viewers monthly- with a Page Rank of 3 or 4.
So if you manage to get a PR of 1 or 2, don’t worry! That is 1 or 2 higher than countless other people you are competing with!
What I Did Here
- The key phrase I am looking to rank for is Search Engine Optimization Strategy, which is used no less then nine times.
- I also used other keywords found in my meta description at various points throughout this article, as well as my own site- http://www.gooddogstory.com.
- My main key-phrase is found both in this article’s title and one of my sub-headings.
- At least one of the images on this page will include the ‘alt-title’ Search Engine Optimization Strategy.
- I focused on a ‘long-tail key-phrase’, not a single word. There are millions of websites out there; at least make an attempt to find something unique.
- My key-phrase will be included in the URL to this page.
- The material here is relevant.