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Small Business Advertising Ideas You Might Have Overlooked

6 min read

If you own and run a small business, you’re probably working hard to market your brand and attract lots of customers. While most people focus on digital promotion these days, there are still lots of real-world techniques that could prove work. With that in mind, we wanted to point you in the right direction today with this post. When all’s said and done, you are in the best position to decide what will work best for you. We just wanted to draw your attention towards some concepts you might have overlooked.

#1: Roadside advertising boards

Regardless of the nature of your company, roadside advertising boards could assist you with the promotion. Thousands of motorists drive along busy motorways every single day in the UK. So, you could put your business in front of millions of people if you pay for a monthly package. You just need to search online for specialist providers who handle that form of marketing. In most instances, you will have to make a substantial investment. However, you could see a healthy return if you approach the task in the right way. So, consider that when planning your marketing strategy for the new year.


#2: Premises signage

Placing your business logo and other information on a sign or poster hanging from your building is a wise move. It lets people know where you are based, but it could also help you to catch the eye of new customers. There is no limit to the size of the advertising graphics you can use if you own the building. Workers at Rope and Rail and other installation experts can handle almost anything you throw at them. So, you’ll have no trouble finding someone to hang your sign once it has been created. Get in touch with a local graphic design company today and inquire about their fees.



#3: Face to face promotion

Sometimes you need to get yourself out on the street to make people aware of your products or services. Lots of business owners shy away from that technique because they don’t want to seem like a nuisance. They also prefer to focus on digital marketing solutions like social media. However, it could add value to your company. Just design and print some leaflets or flyers and hand them out without bothering people too much. Don’t make the mistake of asking people to sign anything or take time speaking to you because most won’t. Even so, if you hand them some materials, they might look at them when they get home. Maybe you could include a coupon or something similar so you can judge the effectiveness of that method. Work out your conversion rates and see if it’s worth continuing with the process.


So, make sure you think about those ideas when organizing your marketing strategy in 2017. While online advertising is simple and cost-effective, sometimes you have to think outside of the box. The concepts we’ve mentioned today are tried and tested, so you’re guaranteed to see positive results. Technology is the future, we’re not going to argue with that. However, there’s still room for real-world techniques if you want to produce the optimum results.

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