If you are looking to grow your brand or business, then social media is where you need to put in a lot of work. Your customers are going to be on there, and in many cases, will trust what people say on those platforms more than anything else. So being able to be tagged in those posts, as well as reach and grow a loyal following, is a great way to grow your business. So if you’re not on social media yet, then why not? It is where your business needs to be in this day and age.
With the rise of social media platforms to market your business, you do need to think about the tactics that do and don’t work. Your marketing is only part of the business, so you can only spend a certain amount of time on it. So the tactics that you do look at on social media do need to be the ones that are going to give you the most bang for your buck, so to speak. So here are some of the strategies on offer, that will actually give the biggest impact and give you the greatest returns. Have you tried any of them before?
Sharing Content on Social Media
If your business is yet to have a blog, then it needs one of those too (but that is a whole other topic to talk about). It needs to have a blog because it means you are sharing relevant and interesting topics that are related to your business. The once this content has been written, it means you can share the content on social media platforms. Not only will it mean more people are coming to your website to read it, but it will open you up to a whole new audience and potential customers, especially if it is a post that goes viral. Of course, it will give your SEO boost when you have more backlinks online. So post regularly and share the posts regularly. It will help you to be seen!
Engagement and Discussion
When you have a conversation going online, as well as opening up discussion, it helps attract more and more people to your brand, and in many ways, helps them to stay for a while. New users will get involved in the community, as well as existing members of the community, and will feel like important and valued members of the community. This can lead to more traffic as people learn about your brand, as well as open up plenty more conversations down the road.
If your business has something that would offer value to an influencer, then why aren’t you talking to them? For small start-ups especially, there are many influencers out there that have more followers than you do on social platforms. So when you come together to collaborate on something, it can mean you are opened up to all of their following. If they have over 10,000 followers already, and only one per cent engage and follow you from it, it will mean over a thousand new followers for you. So don’t underestimate the value of working with influencers. If you want to learn more go to theprauthority.com, and you could see how working with influencers could work for your business and social media marketing strategy. It has got to be worth a try, right?
If you hold regular competitions or contests, then it is a great way to build a following and get people learning about your brand. It will get the brand name out there which will make a difference to your traffic and sales. Those interested in winning something, will share content as well as follow along. This sharing can be very valuable for your brand, as what better compliment to your brand is customers sharing your content? Of course, it will mean that you have to give something of value away. However, it will far outweigh the value that you get from holding the contest in the first place.
Live Updates and Stories
The online and social media world is constantly changing. Only recently we have seen the likes of Facebook Live and Instagram Stories to give our following live updates on things. You can keep your followers engaged in a completely new way that you have never done before. It could be for product launches or even just day to day around the office. It gives your brand a personality and shows that there are actual people behind the business.