For many people who love fitness, it is their dream to open up their own gym. But with so many big players in the market offering seemingly impeccable service, it can be hard to compete.
Brian Gajeski is a successful trainer with a significant amount of experience in the fitness business, He’s got some advice for people wanting to start up their own gym and reap the financial rewards. This is what he has to say.
Accumulate Some Wealth Before Making The Jump
Fitness instructors don’t make a terrible living, but unless they’re training Hollywood stars, it’s not a great living either. Compared to most jobs, being a fitness instructor is fun, and so wages here are typically lower than for other jobs that require a similar level of skill.
With that said, most trainers get to the point where they want to move on and do a little better for themselves. The problem is that pay in the industry is so low that it is hard to make the jump. Gajeski says that this is the point at which trainers have to dig deep. Getting extra money to start up a business is never easy, and many fitness trainers find that in order to make it happen, they have to train clients seven days a week or do extra work, like mow lawns. Gajeski recommends that budding fitness experts get a cushion of at least six month’s worth of income before launching their new career.
Sweat The Details
Fitness coaches tend to be magnificent at what they do: fitness. But when it comes to business, they struggle. Some coaches, Gajeski says, have the belief that just because they are great trainers that they will automatically have a great fitness business; but this is rarely the way things work out in practice.
It turns out that doing business is an entirely different kettle of fish, one that requires knowledge of marketing, accounting and balancing the books. Trainers also need to be aware of certain legal costs, like liability insurance for fitness experts, just in case their activities result in the injury of another person – something which is surprisingly common. The last thing you want as a trainer is to be sued for every penny you’re worth and have to fund it out of your own pocket.
Those making the switch, therefore, need to sweat the details. They need to immerse themselves in the world of business and find out how to make themselves successful.
Talk To Gym Owners
Gajeski says that gym owners tend to be a talkative bunch and they’re also an excellent source of information on how to build the best gym possible. Often gym owners will give you a heads up about the challenges that await you upon entry into the industry. Make at least three calls to gym owners every week in the run up to opening your own fitness center. Ask them about what unforeseen problems they encountered, how costly it was to employ their staff and how many clients they got in the first three months.