You want to make an impression on potential customers in your target market. Unfortunately, so do all the competitors within your respective industry. With all these huge competing brands, it can seem impossible and pointless to try to stand out from the crowd. The consumer has their pick of endless brands, and why would they pick you over all the competition? Well, that’s the question you need to answer in order to make an impression. It’s easier said than done, of course, but here’s some inspiration which just might help you stand out to your target market.
A solid idea.
Take another look at the business plan and objectives in terms of products and services. Obviously you already have one, but think about whether it’s a good idea because it needs to be really good in order to captivate the imagination of consumers. You don’t need to reinvent the wheel because innovative ideas don’t always require a brand new product; sometimes it’s about the package. If you offer a deal which blows every other business in your industry out of the water or a special kind of loyalty scheme then you might just have the attention of your target market. They’ll come to you if they can get the same products or services with you as they get with your competitors but with special discounts and offers.
Make things easy.
Consumers have all the power in the modern business world, as mentioned at the beginning of this article. More and more businesses enter the market every day, but that only makes things more difficult for your company; it makes things easier than ever for the consumer who now has more options. If you want to make an impression and ensure that customers choose your brand and stick with your brand then you need to make things as simple as possible for them. Don’t make them do more work than they have to, and make things as clear as your business possibly can. You should opt for straightforward payment options; include PayPal and mobile banking options so that you don’t exclude any type of consumer who wishes to pay for your online services in any manner.
Ensure you keep everything up to date with your business. Consumers expect modernity in business, and if your company is falling behind with certain practices or with a tacky website (I’ll go into more detail with this in the next point) then their patience is going to run dry very quickly because they can easily move on to one of your competitors. Keep things running smoothly, and make the whole process quick and simple.
Online marketing is the best way to advertise your company; it’s not the advertising method of the future but the advertising method of today. There’s no point resisting the tide of change. Your business needs to be forging an online presence and making use of the brilliant platform which is the internet. There are now no limits to the number of potential customers with which your company can connect. Better yet, you no longer have to fork out a fortune on billboards or posters to get your brand seen. You should be using social media and a strong business website to reel in consumers. Optimizing your website to rank highly on search engine result pages is one of the most important marketing moves your business can make. You want to stand out above your competitors if you’re going to make an impression on your target market, so you need a responsive website which looks great on all manner of devices, has all the necessary content but not too much content, and gels well with the consumer mentality.
Physical marketing still has a place in the modern world, nonetheless. Billboards and posters may not make an impact, but real-life connections with people can; hand out a business card to a potential client or send a handwritten letter. You’ll be in the minority of businesses who still do that, and that’s why you’ll make such a good impression. You could look into getting laser equipment from a company such as boss lasers and engraving your business’ brand name into a sign for the doorway to your office building. The old school methods still have their uses, as there is still a physical world outside the screens of our phones; people do notice that sort of thing, and you want your company to make the right impression when potential clients see your office building from the outside. The point is that marketing works at all manner of levels, and you need to present your business in the right manner whether you’re forcing your brand in people’s faces or they’re finding it by themselves.
Be human, and show gratitude.
One of the most important traits any brand can possess is humanity. You need to be a real brand rather than a company spouting off business jargon. Consumers connect with other people, so you really need to emphasize the “people” aspect of your company. Utilize social media to connect with existing and potential customers because people respect a business which takes the time to solve issues, discuss things, and have a laugh. Your business needs to have a personality, and you should be maintaining that personality wherever you communicate with customers and consumers.
Most importantly, you need to show customers that you care. You need to show gratitude for their continued service; in fact, you need to show gratitude as soon as they make that first purchase. Show that you value customers, and offer great deals or throw in a freebie as a way of saying thank you. You need to show that you really mean it, and giving away a product or service as a form of gratitude is something that definitely proves this. You’ll form a real connection with customers and convince them to come back to your business again to buy things. That’s how you make an impression.