When a company wants to market its products and services, it’ll often do so online. But, offline marketing is just as important. Let’s face it; many people seldom go online. Plus, you should advertise using a variety of mediums to capture your market.
The trouble is; there are hundreds of ways that one can market their brand in the offline world. Are you having trouble determining which ones offer the best value for money? Don’t worry; you’re not alone!
To help you get started, I’ve included a few examples of popular offline marketing ideas. The following strategies will ensure that you reach a wider offline audience. Here is what you need to know:
The easiest ways to market a brand is when you’ve already got your ideal audience in front of you. Many firms spend too much money trying to grab the attention of their intended market. Exhibition shows are a way to bypass that cost, making it easy to get straight into brand promotion.
Regardless of your industry, you’re likely to find at least one notable exhibition show. Be sure to research the event to determine if it’s suitable for your niche. You could attend one as a visitor one year, and exhibit the next.
Worried about how to create an eye-catching stand? I recommend working with some exhibition stand builders. They can design a stand that meets your needs and gets visitors talking to you.
Similar to exhibition shows in some respects are networking events. The difference is they are on a smaller scale, making it easier to talk to everyone that attends.
Business groups often create networking events. They are brilliant ways of meeting new people and making valuable industry contacts. You should view networking events not as a way to sell something but to raise brand awareness.
The cost to join networking events is small, and sometimes even free. Contact your local Chamber of Commerce to find out more.
Are you an authority figure in your industry? If so, you could become a guest speaker at an industry seminar. Attending such events is useful in two ways. First of all, you get to network with people in your industry. And, second, you can use your products and services as examples in your speeches.
The oldest and cost-effective way of reaching an offline audience is by direct mail! Writing to your potential clients is a useful method of getting their attention. It’s even better if you have their full name details, as it shows you’ve made some effort in your campaign.
You could invite them to an exclusive launch event of a product or service. Or you could offer a discount or special offer. Those are just two of many examples to reach out to new audiences by direct mail.
Last, but not least, you could always sponsor a notable event in your community. The obvious benefit is that it spreads your brand name to members of the public. But, it also helps to raise your profile by showing that you are a charitable company.