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When It’s Time To Tag Out And Rely On Expertise Outside The Business

8 min read

When running a business, you really, really want to be able to handle all of your needs yourself. With success and growth, that might eventually become a reality. However, the fact is that even small businesses have a lot of responsibility if they want to excel and it’s not realistic to be able to take it all on yourself. Sometimes, you just need to tag out and use a partner. If you’re wondering if it’s time to rely on some outsiders, here are some questions you should be asking yourself. When these cases are a reality, it might be time to stop fearing that outside influence.

When Compliance is the Bottom Line

If you don’t know how to get your business compliant with the law, then you have to pull out all the stops to make sure you get there. Whether it’s protecting the business, customer data, and your employees or navigating the minefield of human resources. There are times you just can’t afford to not be keeping your business up to standard. Having poor practices with employees or leaving business premises unsecured is a legal and financial time-bomb. Sometimes a fatal one. For instance, businesses that suffer large-scale data thefts or losses rarely make it past the second year after the event.


When you just don’t have the Resources to go it Alone

Taking on a new element of business, from establishing a digital device network to upscaling your delivery and fulfillment, is never free. Rarely is it cheap, either. If you’re caught in the awkward phase of having a business too big to keep using simple methods and too small to incorporate a professional standard into your business, it might look like you have nowhere to turn. Especially in the world of IT. You need access to lots of important data that can be easily accessed by a growing number of people. But even if you have the expertise, you don’t have the space for your own data center. Nowadays, server colocation provides the same kind of solution as your own data center, but with a lot less space being used on your end.



When you need the Creative Touch

We’re not saying that you don’t have a creative mind. In fact, if you want to succeed in business, a bit of outside-the-box thinking is essential. If you can’t pinpoint the unique appeal of your brand or think of marketing hooks, you’ll never have the kind of passionate connect to your customers that you need. But there’s a difference between thinking about a strategy and executing it. If you don’t have a graphic designer or a skilled content writer on your team, then you should look elsewhere. Otherwise, you risk putting out brand messaging and marketing that’s uninspired, poorly communicated and downright amateur.


When you need More Time

You don’t necessarily need to ask others to handle all the big stuff, either. There’s plenty of little stuff that keeps the wheels on the business running. Managing your emails and processing invoices might sound like a bore, but you wouldn’t keep doing them if they weren’t essential. Yet, there are times when you just can’t deal with the time-sinks. You might have a critical project to manage or have a deadline that you simply won’t be able to make on your own. The virtual staff is available to call on when you need them, able to help you process your organizational workload without the hassle of having to make a permanent hire. Clearing out your busywork allows you to focus on the really important stuff.


When you need Clarity

The really important stuff includes honing the brand and deciding on the next strategy or big marketing campaign. First, you need to establish a direction and, second, you need to get your team on board with it. When you’re mired with existing work, however, it’s easy to lose your path. Things can get foggy. That is one of the best reasons to use a business consultant. An outside eye, one that’s professionally trained to be so, can give you the discerning opinion of the likely reception months before you make some big mistakes. Your insular culture might be great for keeping everyone on the same page, but it can create a disconnect with the customer base that’s difficult to repair without a third party.


Sometimes, you don’t have the time, resources, or expertise to take on a job yourself. If that’s a case, rather than trying to expand the business, looking to outsiders can be both safer and the more economically sensible option.

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