If you’ve been away from the scene for a while, you might need a little bit of time to catch up on everything that’s been going on. A lot has changed since we crossed into 2017, so we will take this opportunity to let you know about the new flood of changes as to what’s in the top priorities list at the moment. You might think that just by applying the old philosophies you will be getting the most from a modest PPC budget, but that’s not quite the case. Here are some important money saving PPC tips that need to be taken into consideration if you aim to succeed in the current PPC environment.
Social marketing will continue to be a high impact factor
The social branch of PPC is a critical factor that needs to be included in every business’s plans ASAP. While it was an important element in the past, it grew in relevance tenfold in the past few months. Many businesses are looking to improve on their social PPC department after witnessing Facebook’s advances that were even predicted by the social media giant months in advance. Facebook has recorded a demand larger that exceeds the supply, which is a clear sign of the potency of this approach.
Also Read: Best Social Media Marketing Tactics – 2017
It’s time to take Bing into consideration
Bing has been pretty much dismissed as a viable alternative to Google as the latter has been reigning supreme and making it rain for those after PPC performance. However, it would seem that Bing is becoming a noteworthy competitor thanks to some unexpected perks that the service provides.
For starters, Bing is cheaper per click, and depending on a business’s investment plans that could be something most will be required to look into. Then there’s the fact that on Bing, you can reach a higher demographic. And not higher as in a wider range, but from an age perspective.
The competition will also be lower on Bing, which many will be seeking to take advantage of while it’s still the case. Although it’s different than Google in other ways, it still provides similar conversion rates.
There’s point in avoiding the reality of video
Traditional ads are predicted to soon enough lose the battle against video ads. The latter solution provides more versatility. They are also more engaging and provide more information since they are not restricted by the conventional text format of traditional ads.
Google Shopping to take front seat this year
Google Shipping ads will become very important this year due to their predicted rise and improvement. With a more enticing SERP offer, Google Shopping ads will take a higher position in the top of priorities that must be addressed in 2017.
By applying these top PPC tips, the business can profit greatly off of efficient and modern strategies that accurately address today’s sensitive points of the industry.