When you set up an Instagram account it is but natural that you would want your posts to be seen, liked, commented on, and shared as much as possible. This holds even truer for business accounts where social media exposure can be critical for the success of the brand. Some hot tips suggested by marketers who have successfully grown their Instagram accounts:
Focus On Engagement
The new Instagram algorithm that has trashed the chronological order of post has also messed up the content marketing practices. Now content that has poor engagement is not likely to be seen as prominently and frequently as that with good quality engagement. Generating original content that is of very high quality can be a challenging task, especially on a daily basis. However, it is only the quality of your posts that will cut through the clutter and catch attention. Try posting content that people desire to engage with rather than your own notion of what they should want.
Watch Out for Feedback
When you are experimenting with content to find out what your followers like, you need to pay special attention to the comments on the posts. When someone invests the time and the energy to give you real Instagram likes and feedback, you will come to know their candid opinion of what they like or hate. Customer engagement cannot be one way, you too need to acknowledge and respond to the comments to demonstrate that the feedback matters to you. By doing this you will be able to build up a dialogue and from there a relationship that will serve you well and catalyze growth.
Stay Focused on Your Brand
Once you know what your audience prefers as content, you should refine your content strategy so that you can generate the best level of engagement. It can be quite tempting to expand the content along the lines of preference by your followers and try and publish general content that is easier to generate. However, this serves no use from the point of the growth of your brand and does not serve to promote any sort of emotional connect with the follower that can be leveraged later for a sales conversion. Remember, the real purpose of publishing content is brand promotion and conversion, so be sure never to lose this focus.
A content strategy that promotes engagement and your brand will end up being pivotal to your return on investment when you are actually able to push the content across to your followers. Because of the huge deluge of posts that appear on the timelines of your followers, it is quite possible that they might miss it altogether and never get to see your wonderfully-crafted content. By using advanced analytics you can find out when your followers are most active so that you can publish your content at that time for the best opportunity to see. Also be consistent in your posting and follow a content publishing calendar so that your followers can expect content to be published according to a schedule.